AURA Furniture
End-to-end UX/UI for a premium furniture e-commerce platform — covering home discovery, category browsing, product pages with filters, wishlist, shopping bag, and checkout across mobile app and desktop web.
Furniture shopping online has a discovery problem. Users on sites like Pepperfry or Urban Ladder often abandon mid-funnel because product pages feel cluttered and browsing by room type is buried. AURA makes room-based discovery the front door, not a filter.
Someone furnishing a new flat or redecorating — typically 26–38 years old, design-conscious, spending ₹15,000–₹80,000 on a single purchase. They research carefully, save multiple options, and want to see items 'in a room context' before deciding.
The home screen leads with a hero banner, then four room-based category tiles (Living Room, Bedroom, Dining, Office). Product cards show price, material, and a wishlist button upfront — no scrolling required. The 'Discover' tab uses a Pinterest-style grid with style filters (Modern, Minimalist, Vintage) for users who browse by aesthetic, not function.
On mobile, users browse and wishlist. On desktop, they research and buy. The desktop layout has a persistent left-column filter panel with price range, material, and colour filters — removing the need to open/close a filter drawer. Both platforms share the same design tokens, which kept the system consistent.